You've got a problem. I've got a plan.
Strategy, partnerships, and digital marketing for independent businesses. Built around the work, not the agency overhead.
What I do
Senior marketing thinking, scaled to fit a small business.
Brand & GTM
Positioning, athlete and content roadmap, GTM calendar — for brands that have the product but not the cultural traction yet.
Partnership development
Identifying, pitching, and closing brand partnerships that pull your product into channels you can't buy your way into.
E-commerce & SEO
Shopify migrations, local SEO, content strategy. Built so traffic earns its keep instead of leaking.
Why this exists
Most independent businesses can't afford the kind of marketing they actually need.
The work that builds real brands — strategy, athlete and content programs, partnerships, websites that work — usually comes packaged with agency overhead that prices it out of reach.
The math has changed. AI tools, used responsibly, let one experienced person do work that used to take a team. That's the reason any of this is possible — but it isn't the pitch.
The pitch is the work. The strategy, the judgment, the voice, and the answer when something goes wrong — those are mine. AI helps with the parts that used to slow everything down: research, first drafts, analysis, the heavy lifting. I review everything before it goes anywhere near a client.
So I take on a few small businesses each year, in my off-season. Fifteen years of marketing experience, brought to budgets that make sense.
Selected work
01 — Featured case study
Read itRebuilding a freeride brand in the US market.
About
Fifteen years inside the industry. Now helping others do it.
Started writing for Newschoolers as a kid, founded the Midwest Ski Film Festival, and have spent the last decade-plus building outdoor brands the cool kids actually want to use — with a hardgoods background that runs from helmets and racks to skis.
Now I take that thinking — enterprise-grade strategy, athlete and content programs, brand partnerships — and bring it to independent businesses that need the same firepower without the agency overhead.
Read the longer story